Company & Industry News

Raychem leak detection to be promoted as TraceTek^® brand

Raychem TraceTek leak detection products, well known in the construction industry, are to be re-branded as TraceTek^®.

In the early 1980s the global materials science company Raychem developed world-leading leak detection cable technologies that have dominated the industry since its inception.

Acquiring the company in 1999, Tyco International set about integrating Raychem’s product offerings into the Tyco brand line-up, positioning them in the Tyco Thermal Controls division.

The TraceTek product has high recognition ratings, and is to be branded without the Raychem prefix.

Roger Clark, head of communications at TraceTek UK Master Distributor Aquilar, is confident that the switch will be achieved in the twelve-month timescale set by Tyco.

“You just need to look around the Aquilar website to see what an impact the Raychem name and culture has had on the industry. We’re going to use that profile, and create communications that draw the attention of our customers to the “TraceTek “ name. They will see a phased withdrawal of “Raychem” over the period.”

The Raychem name will continue to be used with Tyco Thermal Controls' self regulating trace heating products, as well as a wide range of Tyco Electronics' products.

Tyco and TraceTek^® are registered trademarks of Tyco Thermal Controls LLP